Articles and case studies on building a stronger business.
CASE STUDYSOLAR / LEAD GENERATION & AUTOMATION
Auto Leads & Lead Qualification For Solar Setup.
Generated leads through paid ads. Built a custom CRM and chatbots to pre-qualify prospects and gather key information, with Google Maps integration to estimate roof surface area and streamline the sales team’s process.
CASE STUDYECOMMERCE / AUDIENCE STRATEGY & AUTOMATION
Scaling Perfume E-commerce by 20x within 8 months.
Identified audience opportunities by segmenting the most profitable customers. Built custom AI-powered chatbots and email marketing, handling 10,000 messages and sending 1,000,000 emails monthly.
DEMO CASE STUDYCOMMERCE / RETENTION
From first purchase to lasting loyalty.
Connecting purchase patterns, audience segments and timely follow-ups for a growing retail business.
DEMO CASE STUDYCLINICS / ACQUISITION
Better-fit leads. A healthier pipeline.
Aligning the offer, landing page and sales follow-up to turn more interest into appointments.
DEMO CASE STUDYSERVICES / AUTOMATION
Less chasing. More conversations.
A connected CRM and sales workflow that gives an internal team more time for the right customers.
ARTICLEPHASE 1 / AUTOMOTIVE
Intertrade Auto: from parts searches to useful sales enquiries
An article foundation on helping workshops and vehicle owners move from a parts requirement to a relevant quotation.
ARTICLEPHASE 1 / HOSPITALITY
Corks Out: connecting local discovery with the dining experience
A starting article on the path from discovering a restaurant to choosing an outlet, making a reservation and returning.
ARTICLEPHASE 1 / WINE COMMERCE
CrackABottle: connecting wine discovery, content and commerce
A draft exploring how an online wine business can connect browsing, useful information, gifting and customer relationships.
ARTICLEPHASE 1 / EDUCATION PLATFORM
EduFind: turning education discovery into meaningful centre enquiries
An article foundation on helping parents compare education options and take a clear next step with a suitable centre.
ARTICLEPHASE 1 / SKINCARE
Yeotaskin: translating a skincare philosophy into a clearer customer journey
A research-led article foundation on product education, brand trust and the path from first interest to repeat purchase.
ARTICLEPHASE 2 / ANONYMOUS · EVENTS
Career fair lead generation: from registration to attendance
A framework for telling the story of a career fair campaign through relevant registrations, useful reminders and attendance.
ARTICLEPHASE 2 / ANONYMOUS · B2B EVENTS
Architecture and engineering expos: attracting relevant professional visitors
An anonymous article framework for connecting professional audience targeting with event registration and meaningful attendance.
ARTICLEPHASE 2 / ANONYMOUS · FINANCIAL SERVICES
Loan agency lead generation: building a clearer enquiry-to-consultation journey
A confidential article foundation focused on relevant enquiries, transparent communication and measurable follow-up.